Whats a Widget? Call them gadgets, mini-applications, or badges, but widgets are becoming more and more popular with both consumers and advertisers. They give users a way to interact with your brand and your content far beyond your web site.

Widgets are small, easy-to-forward bundles of software that let users play with graphics and information online. The idea is simple: Create a cool widget, add your advertising message, and hope users pass them virally to all their friends.

Widgets can be a useful extension of your brand, but only if included in a broader portfolio of Internet outreach. The days of having a single Web site are gone, because people are spending much of their time in "doing" mode.

We suggest three simple tests to see whether widgets are right for you:

• Will your viral application reach the right target?
• Does your product lend itself to engaging consumers?
• Should you launch a widget even if it doesn't go viral?

YES! We can help you build something really cool, and allow social network users to run with it. Next thing you know, people have heard of your company. Call us today to see how we can help you launch a widget for your business.