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Newspapers and Print Advertising

The past few years have been unkind to the publishing industry.

In 2008, newspaper advertising revenues declined by 17.7%, according to the Newspaper Association of America. Meanwhile, average daily circulation at 379 newspapers fell 10.6% from April through September 2009, compared to the same period a year ago, according to the Audit Bureau of Circulations.

Magazines haven't fared any better. In 2009, more than 360 magazines shut down. During the first half of 2009, ad pages fell 27.9% when compared to the same period in 2008, according to Publishers Information Bureau.

The morning newspaper has been replaced by a growing online media presence — much of which is accessible for free. The Amazon Kindle — even with its price tag of around $250 — and other eBook readers could increasingly become one-stop sources to access newspapers, magazines and books.

To best utilize your advertising dollar and how to handle your online advertising please contact us at 619.822.2823 for a free 30 Min review of your website and a discussion about how to get better results.